Michelle de Caires | Strategic Marketing Consultant + Fractional Head of Marketing

Want to make Sense of your Marketing Chaos? Let’s Fix What Isn’t Working.

I work with organisations to help connect the dots and make sense of marketing confusion; creating systems to refine positioning, strengthen brand strategy, and align marketing with business growth.

Over the past 20 years I’ve worked across advertising agencies, corporate leadership roles, and independent consulting — helping businesses bring structure to their marketing and turn ideas into action.

Today, through my consultancy Studio MdC, I partner with organisations that want thoughtful strategy, strong creative thinking, and results.

How I Help

Most organisations don’t struggle because they lack ideas — they struggle because their marketing, brand and business goals aren’t fully aligned.

That’s where I come in.

I enable leadership teams to step back, clarify direction, and build marketing strategies that actually support growth.

Brand & Positioning Strategy

Before marketing can work, a business needs clarity.

I guide organisations in defining or refining their brand positioning, messaging and overall direction; ensuring that what they say, what they do and how they grow all make sense together.

This might include brand strategy, messaging frameworks, or driving a brand evolution as a business grows.

Marketing & Growth Strategy

I work with organisations to develop marketing strategies that support real business goals; from launching new products and services to strengthening brand presence in existing markets.

This includes identifying growth opportunities, setting priorities and creating practical marketing plans that your team can confidently implement.

Fractional Marketing Leadership

As businesses grow, marketing becomes too important to operate without experienced leadership; but not every organisation needs a full-time Head of Marketing.

I provide senior marketing leadership on a flexible basis, helping businesses align marketing with commercial priorities, make confident strategic decisions and build the structure needed for sustainable growth.

Studio MdC

Studio MdC is my independent strategic consultancy.

I work closely with a small number of organisations each year, partnering with leadership teams on brand strategy, marketing direction and key growth initiatives.

My role often sits somewhere between strategist, advisor and creative collaborator — helping organisations see the bigger picture while establishing a structure to ensure the details are executed properly.

A Bit About Me

I started my career working as a creative art director/copywriter and account executive, at two of Barbados’ leading advertising agencies.
I eventually moved into a global organisation as Group Marketing Manager, where I gained experience leading marketing across multiple markets.
Since establishing my independent practice, I’ve worked with businesses across real estate, hospitality, energy, retail, professional services and lifestyle brands — helping them shape their marketing strategy and bring campaigns to life.

Select Clients

Over the past 20 years I’ve worked with organisations across Barbados, the Caribbean and international markets — from global brands to respected local institutions.